Guy Kawasaki, Managing Director of Garage Technology Ventures, business author, and former Apple marketing whiz, talks about how to successfully launch a startup. According to Kawasaki, the most important part isn't your business plan, it's the desire to "make meaning".
Here's part of what he says:
The core, the essence of entrepreneurship is to make meaning...
Many, many people start companies to make money. I have found the companies that are fundamentally founded...to make the world a better place, that make meaning...they are the companies that succeed
If you make meaning, you'll probably make money but if you set out to make money, you won't make meaning and you probably won't make money either.
Kawasaki goes on to say that there are three ways to make meaning:
- Improve quality of life
- Right a wrong
- Prevent the end of something good
I have no idea if Kawasaki is a Christian but his challenge to make meaning in what we do is provoking. There is something about his challenge that seems to resonate with me - I believe God wants us to live and work with eternal purpose.
If you're starting a new company, non-profit or ministry initiative (or if you're just interested), you need to check out the entire video clip. It's only a couple of minutes long.
I'd only temper what Kawasaki's message in the following way:
We cannot "make meaning". I believe it is God who "makes meaning" in this world - we can only discover meaning...but we can experience joy as we give ourselves to it.
What do you think of what Guy Kawasaki says?